The rise of Google Plus – whether users like it or not

Google continue to roll out Google plus across their platform of products, much to the chagrin of much of their user base. First it was Gmail, the world’s most popular email provider. Users that create an account with Gmail now are now automatically driven into a Google Plus account – people who have a pre-existing Gmail account will be asked whether they would like to sign up. Then, more recently, it was Youtube comments that came under the Google Plus wing, with commenters now having to comment through a plus account.

While users may be frustrated by the service being “forced” upon them, the intentions from Google’s part are largely less incriminating than people might think. Many of their services these days are largely consumer facing – Youtube, Gmail, Google Plus. Creating a synergy within those brands and enabling people who use more than one to use a single login is commendable, but it is hard to wonder, at least in part, as to whether Google are trying to use their more popular services to prop up the user and engagement figures of their “Plus” social network, which usage statistics defy anecdotal logic of most who use the service.



It’s what they call their “social layer” and it’s been used in part to help boast some staggering statistics for Google Plus. 359 million monthly users, according to the statistics from May this year, up from 269 million in 2012. A look around Google Plus itself, you’d be struggling to work out where all of those people really were. The numbers aren’t false, not by any stretch, but there is a slight of hand going on to make it seem, on the surface at least, that Google Plus is already nearly as popular as Facebook. And if you want to accept that “Google Plus” is Gmail, Youtube, Talk and all of their other services, then that’s fine. But it generally isn’t.

Google plus isn’t going away though and those figures, massaged or not, are a sign that Google’s catalogue of brands are hugely popular. The wider prospects will be even wider reaching, the holy grail ironically going back to the beginning – search. Where Facebook is ahead of Google in the search ranks is the sheer volume of data that they have about their users – interests, hobbies, “likes”. If Google using a central platform can use their spread of services to build a more qualified picture about its users, then the end goal is a much better and more defined search service. And that, is where Google will make their money. If you are looking for a social media marketing agency in London that can help you with your social media needs, then contact One2One Digital.

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